Not more of the same. #artifybusiness and explore what is possible.

In January 2022, I made a new year’s resolution to work with a spritely, joyous attitude and encourage courageous creativity in comms. I also promised to share my actions and projects with other comms professionals. A year later, together with Panda & Pinguin and SBB, we organized an event to discuss creative communications with leading communicators in Switzerland. Why? Because we find standard boring. 

We want to animate you to #artifybusiness. Why not convey our message through art to make it memorable? You can have an annual report danced or business figures recited by a slam poet. Music, architecture or street art have communication potential that we can use.

Art creates values, influences behavior and enables new perspectives on a product or service. We shouldn’t miss out on that. Admittedly, it takes courage to go unconventional ways. Let’s go!