The following is an example of FINDINGS change communications repertoire. Please read it like a menu and we can discuss what you’d like to order for starter, main course, snack, and dessert:
- Change Narrative helps you establish a clear and shared understanding of the goal. Executives are aligned on change rationale, key messages, and tone of voice. They feel equipped to communicate about the change in a transparent, respectful, and confident manner. Depending on the change, this message can even be inspirational.
- People Leader Communications is needed to instill ownership. FINDINGS equips people leaders with the necessary tools and skills to talk about change, answer employee questions, and lead by example. This element is fundamental to having effective crucial conversations.
- Employee Outreach ensures employees are informed about the change. It also helps them accept and get behind it. Instead of bombarding everyone with written announcements, my recommendation is to take a targeted approach and segment your audience. I also encourage employee participation and dialogue. You might want to start with an open Q&A session and continue with frequent temperature checks and feedback loops.
- Temperature Checks are needed to understand employees’ concerns and questions during the change process, become aware of obstacles and achieve actionable insights on how to course correct.
- Progress Updates take your employees along the change journey. There are many ways to keep employees updated. I encourage methods that explain the change in more detail and give employees a sense of ownership in the process, as well as the motivation needed to change. These include interactive leadership chats, open discussion forums, and illustrated playbooks.
- Re-Engagement and Recognition are crucial. I am in favor of inclusive focus group discussions defining the journey ahead together. Celebration of key milestones, such as system go-live or Day 1 at change of control are great opportunities to recognize everyone’s effort and progress made. Remember also creative assets illustrating the change journey and memorable swag symbolizing everyone’s achievements.
- In addition to your workforce, remember to keep your stakeholders such as investors, customers and suppliers informed about any key changes. Appreciative customer letters and informative investor calls will help you build trust. You will also want to inform the media proactively or at least have a holding statement prepared to answer any external inquiries.
- Digital Channels are often an afterthought in change communications. Depending on the change, you might want to set up daily monitoring of key social channels and be prepared to take part in the conversation and react to critical posts.