DISCOVER IMPACTFUL
LEADERSHIP COMMUNICATION

Sustainability, environmental responsibility, and ethical practices are increasingly important to consumers, businesses, and the public when deciding whether or not to support an organization.

Good governance, a commitment to sustainability and an ethical outlook – these are all valuable assets from a business perspective, but it can be difficult to communicate them in an accessible way. That’s where we come in – FINDINGS knows how to identify, develop and highlight the elements of your business that are truly impactful and also appeal to investors, clients, and communities.

No to greenwashing

While there’s a heightened focus on ESG (environmental, social, and governance) targets, many businesses fail to build truly impactful sustainability strategies and communication about them is often misleading or not transparent.

The pressure on brands is growing. A recent expert report from the UN slams greenwashing. And to support consumers in the green transmission, European Commission’s new legislation bans greenwashing and tackles early obsolescence of products. Furthermore, the EU’s Corporate Sustainability Reporting Directive (CSRD) ensures that companies publicly disclose adequate information about the risks, opportunities, and impacts of their activities on people and the environment.

The time is now. Not getting your sustainability strategy and narrative right is not only a reputation or business continuity risk. It is your responsibility as a brand, corporate communicator, and human being.

The sky has not fallen yet

FINDINGS can help you become better in your way to drive positive change and communicate about it with your stakeholders – employees, partners and suppliers, customers, shareholders, decision-makers, and the wider public.

Our solution is not another marketing trick. Instead, we take a look at your sustainability strategy and give you evidence-based advice to check if your sustainability narrative is waterproof. FINDINGS water resistance test is a brutally honest multi-expert review of your sustainability strategy and claims.

FINDINGS umbrellas include a checklist to help you think about who you want to be and how you want to act and communicate. We also offer you a selection of robust and affordable solutions to prepare for the future and to communicate your sustainability strategy in an impactful way.

As the old saying goes: “There’s no such thing as bad weather. Only unsuitable clothing.”

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Life isn’t always smooth sailing. Risks and unknowns will present challenges to organizations that are genuinely working to support positive outcomes. When a crisis hits, FINDINGS remains cool, calm, and collected and helps you react in an appropriate and effective way. In the past years, we have advised on communications in tragic events such as the Loveparade in Duisburg, the Myanmar coup, COVID-19, and the conflict in Ukraine. 

As important as how you respond to a crisis is, however, that you start preparing for tomorrow now.

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We know communication plays a critical role in successful business transformation and change management. FINDINGS develops a tailored strategy and practical, easy-to-use tools to execute and communicate change successfully for the people responsible for it in an organization.

Whether it’s acquiring business, re-organization, transforming your company culture or implementing new ways of working, every change is a journey. Few journeys go as planned. 

To ensure that your plan stays on track and you course correct when necessary, you as a leader must take your employees along the journey, and give them a sense of ownership in the process, as well as the motivation needed to change. In fact, some proposed changes require a formal consultation with all affected employees, workers and any relevant employee representatives. Remember also to keep your external stakeholders informed. Let’s discover what critical communication tactics will help you do this.

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